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Flip and Flop

CM: The Responsive Print AD

Insight: Print media has the same characteristics as Digital Media. 

Idea: To promote the new Correio da Manhã (like the Sun newspaper) responsive website we had to create a print ad, showing the website and its responsive characteristic. We came up with a print ad, that as the website can be adapted to the smartphone, tablet or laptop format. 

Awards:
Silver:
Portuguese Creativity Club - Best Use of Media

Bronze
Meios e Publicidade - Best Use of Media

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