KITKAT x PS5 | flipflop

KITKAT GLOBAL: PS5 PARTNERSHIP

KITKAT wanted to bring the break to the new PS5, but with the fastest, most immersive gaming machine on the planet, convincing gamers that a break is a good thing is no easy feat.

Introducing the KITKAT x PS5 Hand Spa.

A branded experience that gave gamers, and their most precious tools — their hands, a much needed break so they could return to gaming feeling refreshed and revitalised.

Influencers were invited to an exclusive full day spa treatment.

The Hand Spa was then open to all PS5 gamers, with tickets only claimable through the console marketplace.