Insight: A friendly word is the best help we can have on bad times. 

Idea: 2014 was one of the worst years of Portugal recent story. The crisis was at its peak, people were sad, depressed and struggling to see the good in every day. Radio Renascença, to make justice to its new slogan “all you need to hear”, decided to fight the depression and dark times by praising people, live, on radio. 

Awards:
Gold
Meios e Publicidade - Best Tv Spot
Meios e Publicidade - Radio Special Actions

Silver
Portuguese Creativity Club - Best Film Brand Entertainment
Prémios Sapo - Media and Education
Efficiency Awards - Telecommunications and Media
Meios e Publicidade - Culture and Entertainment
ADC*E - National Award Corporate Tv/Video
Meios e Publicidade - It, Media and Telecom