With consumers increasingly looking to the internet when researching car choices, Hyundai are having a hard time getting people into the dealerships to test drive their cars.
We know when consumers sit inside a new Hyundai, they are generally surprised by the quality and comfort.

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We wondered why is it that we struggle to get people to take a 15-minute test drive for free, when there's an entire industry of car hire that people are willing to pay for?